Many industries are using social media to boost sales or communicate with customers and employees. Yet, when you think of trucking businesses, you don’t necessarily think of social media usage, also. Although some women have become joined the trucking industry as road warriors, it is still considered a man’s business. Although there are many husband and wife teams working in the industry, women owners of trucking business’ are still in the minority. However, everyone can benefit from using social media to interact on a daily basis.
Social Media Boosts Trucking Businesses
As it is vital for other industries such as retail and food to stay in the loop by having a presence on social media, so is it essential for trucking businesses. If you are an owner of a trucking business, in order for you to stay relevant with the 21st Century, you have to learn how to use social media, in order to keep current with your employees, customers, and distributors. If you are not up-to-speed on how to use social media, you should do as some companies are and advertise for a specialist who knows the integral workings of Facebook, Instagram, You Tube, Twitter, Pinterest, and blogging.
No longer can you expect to just recruit and retain your workers by relying on print literature or word-of-mouth. Those are the methods of yesteryear. Today’s Truckers are using their mobile phones or laptops, in the cab where they rest, to find out necessary information about the trucking industry.
Thousands of Twitter and Facebook users self-identify as Truckers. Companies use the social networks as a tool to keep their workers abreast of new developments in their industry, but also to communicate with companies that use trucks to carry their goods.
Social Media Helps Truckers Communicate With Owners
Another benefit of social media is Truckers can use it as a tool to communicate back and forth with the owners of the trucks they drive across the country. They also can establish forums to discuss various problems they come across in certain states or with how certain trucks run. If they see a recurring problem with the engine or some other truck parts, they can get on the forum and discuss it. You as the owner can read these posts and find a way to get the problem addressed.
Social Media Platforms like Facebook and Instagram that encourage posting photographs encourage Truckers to share beautiful landscapes they see while driving the countryside. Social media can build camaraderie between fellow Truckers, but also with owners to improve the relationships between the parties.
It also can have a more humanizing effect on the industry as a whole. Who says Trucking has to be considered a boring or humdrum industry. Thanks to social media, your Trucking business can be a whole new experience.